Monday, January 21, 2013

Why Divine Dreams Couture Sleepwear was created


Divine Dreams Couture Sleepwear is all about encouraging modern women from all walks of life to indulge in a little bit of bedroom glamour. We get so busy in our daily lives doing things for other people that we often forget to do nice things for ourselves.
We really should try to look and feel good for ourselves. After all, we are just as important.
In my other roles as counsellor and Zumba instructor I always encourage all my clients to reach their potential in every respect of the word. Therefore in trying to look your best even at home is part of that philosophy.

Having a partner come home to see you at your best makes them feel that they still matter, most times we tend to take our partners for granted, thinking that they will love us no matter how we look but just think of how nice it would be for them to see us looking lovely for them. A little bit of eye candy to help them remember why and how they fell in love with us from the start.

However whether you have a partner or not, you can still indulge and pamper yourself with wearing something comfortable and beautiful instead of your normal t shirt and track pants and feel great in the process. Have a glass of wine or champagne, cup of tea or coffee and relax and light some scented oils or candles and just indulge in being you?

Also traditionally sleepwear almost always looks pyjama- ish so I decided to design non traditional looking sleepwear/loungewear for the woman who knows that she is unique, who appreciates beauty and for the fashionista who believes that fashion applies to every aspect of daily living indoors or outdoors. I guess it’s mainly for people who love the finer things in life!

I hope that you enjoy my collections and the experience it gives you whilst you are wearing a Divine Dreams Couture Sleepwear!

Tuesday, October 23, 2012

The Divine Dream – How it Started


Raising 2 gorgeous young boys, running a business with my husband, becoming a qualified counselor, teaching Zumba and working in sales and marketing roles have been just some of my life adventures. Despite these successes, I felt something was missing and that something was creativity.

I decided to channel my creativity into creating boutique sleepwear hampers. After extensive research I became frustrated with the lack of variety in existing sleepwear collections. I grabbed a notebook and started drawing.  I haven’t stopped since!

I am so happy to be presenting my first collection, inspired by none other than you – the modern woman! The career woman, the family woman, the woman who has been there and done that and the woman who is just starting her life adventure.

My collection is all about gorgeous, cosy, wearable style. Staying in does not have to mean tracksuit pants! Divine Dreams is about adding a little glam to the bedroom and making you feel just as special as you are. Everyone deserves a little soul pampering. (Yes, that includes the boys too!) 

Enjoy!

Yours Truly,

Sandra x